Product designer focused on usability and user needs, using AI as part of the design toolkit. Experienced in UX research and product management.
Recent projects and case studies
End-to-end redesign of checkout experience, increasing conversion by 35% through simplified flows and trust signals.
Mobile-first banking app focused on accessibility, security, and ease of use for everyday transactions.
Enterprise analytics platform with complex data visualization designed for decision-makers.
Patient portal for appointment management, medical records, and telehealth consultations.
Professional background and roles
Symphony
Led end-to-end product design from discovery to launch, partnering closely with product and engineering. Simplified complex insurance workflows through research, prototyping, and testing. Helped align business goals with user needs and supported smoother feature releases.
Press Ganey Forsta
Designed intuitive workflows for pro-sumer research tools using human-centered design principles. Worked closely with researchers, PMs, engineers, and QA to refine features. Contributed to improving usability and consistency across a complex product suite.
OnePropeller
Helped startups move from idea to launch, covering research, design, prototyping, and testing. Delivered four products in six months across IoT, health, and public-sector services. Led user-centered design efforts within agile teams.
Granap Studio
Designed digital products for banking, insurance, and automotive clients. Maintained high visual standards and contributed ideas across teams. Supported junior designers and worked on both long-term platforms and campaign-based projects.
SO DIGITAL
Worked on e-commerce and digital experiences focused on usability and conversion. Used user behavior data and testing to guide design improvements. Delivered work for global clients across online and offline channels.
Communis
Led creative projects from concept to delivery, working directly with clients and cross-functional teams. Managed timelines, budgets, and production across digital and print. Delivered campaigns for global brands.
I'm currently available for freelance projects. Feel free to reach out.
Or email me directly at hello@ervinpetrisevac.com