Retail Company•2024

E-Commerce Platform

End-to-end redesign of checkout experience, increasing conversion by 35% through simplified flows and trust signals.

Product DesignUser ResearchA/B Testing

Role

Lead Product Designer

Duration

4 months

E-Commerce Platform - Hero

The Challenge

The client was experiencing high cart abandonment rates (68%) due to a complex checkout process with too many steps and unclear trust signals. Mobile conversion was particularly low.

E-Commerce Platform - Screen 1
E-Commerce Platform - Screen 2

The Solution

Through user research and testing, we simplified the checkout to 3 steps, added clear progress indicators, enhanced security badges, and optimized the mobile experience with one-tap payment options.

E-Commerce Platform - Full Width

Results & Impact

  • →Reduced cart abandonment by 35%
  • →Increased mobile conversion by 42%
  • →Improved average order value by 18%
  • →Decreased checkout time by 60%